From Execution to Impact: The Next Level
You've mastered the fundamentals of execution. You know how to:
You're hitting your targets. You're delivering results. You're executing well.
So why aren't you advancing as fast as you'd like?
Because execution is necessary but not sufficient.
Here's the reality: Two people can hit the same targets, deliver the same quality of work, and put in the same hours—but one advances faster. The difference? How they manage the impact and perception of their work.
This module teaches you the next level: how to maximize the return on the execution skills you've already built. You're not going to work harder—you're going to work smarter by ensuring your contributions are seen, understood, and valued by the people who matter most to your career.
If Execution taught you how to be good at your job,
Impact will teach you how to be recognized as good at your job.
Maximise Your Impact
Get more return from the good work you're already doing
Most professionals trade time for money—they do good work but don't capture its full value. Top performers build an asset—they ensure their work creates visible impact and lasting recognition.
You're already executing well. The question is: are you getting the full ROI? To maximize your Career Equity, you need to move beyond 'Execution' (doing quality work) to 'Impact' (making sure that work drives outcomes and gets noticed).
Think of someone who doesn't just complete excellent work—they connect it to business results, communicate wins effectively, and build a reputation that opens doors. Same effort, exponentially better returns.
Your Mission: Amplify Your Impact
In this module, you'll learn how to:
- 1Define your 'Desired Impact'—what you want to be known for.
- 2Spot everyday moments in your 'Typical Day' where you can increase visibility.
- 3Use the '4 Tools' to ensure your best work gets recognized by leadership.
Understanding Impact vs. Execution
What separates good work from great work
Execution
Completing your tasks. Sending the email, finishing the report, attending the meeting.
Impact
How your work is perceived and what outcomes it drives. Controlling the narrative around your contributions and ensuring they're connected to visible results.
“Almost anyone can get the job done. But your ability to shape how that work is perceived and what outcomes it creates?”
That's what separates those who advance from those who don't.
That's impact. That's how you control your career trajectory.
Phase 1
Define Your Desired Impact
Impact is a Choice, Not an Accident.
Every interaction leaves an impression. The question is: do you control what people take away?
Your "Desired Impact" is the specific thought you want people to have after engaging with you.
- •Completed an assignment? Did they walk away thinking you're reliable, strategic, or innovative?
- •Sent an email? Did it position you as thorough, solution-oriented, or collaborative?
- •Attended a meeting? Did you leave them seeing you as insightful, decisive, or supportive?
You shape these takeaways through how you present your work. Every. Single. Day.
Select Your Signature Impacts
Choose 5 thoughts you want leaders to have about you after every interaction. These will serve as your "Impact North Star."
Your Signature Impacts
Select attributes above to define your impact...
Now that we know what you want to be, let's find where to apply it.
Phase 2
Turn Your 'Typical Day' into a 'Desired Day'
You are already doing the work. Now it is time to maximize its impact.
The Reframe
Every task in your day is an opportunity to demonstrate your Signature Impacts.
- Sending a project update? Opportunity to show you're Strategic (by highlighting what matters most) or Proactive (by flagging risks early).
- Running a team meeting? Opportunity to show you're a Problem Solver (by addressing blockers) or Decisive (by driving to clear next steps).
- Completing a report? Opportunity to show you're Analytical (by surfacing key insights) or Results-Driven (by connecting data to business outcomes).
In this section, map your daily routine to the Signature Impacts you selected. Identify where each task gives you a chance to reinforce how you want to be perceived.
The Schedule Re-Imagined
Build your impact-driven daily routine
Opportunities Identified
0
Phase 3
How to Deliver Your Impact
You have defined your brand and identified the opportunities in your day. Now, use these 4 tools to ensure your value is seen, heard, and remembered.
Most professionals deliver work without context. Impact players frame their work strategically.
The 4 Ws help you ensure every contribution lands with maximum impact—seen by the right people, at the right time, highlighting the right outcome.
The Delivery Context
"It is hard to always be impactful. Be strategic."
Putting It All Together
The 4 Ws transform how you communicate your work:
"I finished the client presentation."
WHO: Mentioned to VP during team meeting
WHAT: "Presentation that secured $500K contract renewal"
WHERE: Leadership meeting + follow-up email to stakeholders
WHEN: Same day client signed, while momentum was high
Result: Your strategic thinking and business impact are visible to decision-makers, not just your completion rate.
Consistently applying the 4 Ws allows you to control the narrative of your career.
Phase 4
Advanced Impact Tactics
Four powerful techniques to amplify your impact every day
You now have a complete toolkit for maximizing your impact. Apply these tactics consistently to control your career narrative.
Phase 4
See It In Action
Real impact comes from real application. Here's how one professional transformed her career.
The “Sheel” Example
From Overlooked to Negotiating Power.
Sheel was driving Diversity & Inclusion initiatives but her impact wasn't recognized. She felt undervalued.
The Pivot
The Result
She negotiated a 9-day fortnight (working 9 days out of 10) without a pay cut—a first for her firm.
The Round Up
Check off each takeaway as you internalize it. These are your foundations for impact.
Your Career Valuation is Rising.
Take your Impact Plan with you and start applying what you've learned.